In today’s competitive environment, the war for talent is no longer won with salary budgets but with the ‘magnetic effect’ created by organizations. Magnetalent was founded with this vision as a strategic business partner that transforms organizations into centers of attraction for talent. Our mission is not just to fill open positions, but to create a magnetic field that makes the corporate culture, values, and purpose attractive to talent by activating unseen potential. We know that an empty seat is not just a workforce deficit; it is also a “brake on progress.” 

The Magnetic Attraction Strategy we developed to achieve this goal is built on four fundamental pillars: 

Employer Branding and Strategy Design: We transform corporate culture and values into strategies that attract talent even when they are not actively searching. 

Talent Programs: We design and manage end-to-end, potential-focused recruitment programs that establish a unique connection with each candidate, such as the award-winning and successful programs for Turkcell (GNÇYTNK) and Coca-Cola (Thrive). 

Advanced Assessment and Evaluation: We facilitate sound decision-making by providing in-depth analyses that interpret potential not just through knowledge, but through data and compatibility. 

MagneticIntelligence: We combine artificial intelligence with human experience to analyze thousands of data points, discovering talent through both data and intuition. 

At Magnetalent, we transform ordinary processes into memorable and effective journeys. We make a difference by reaching the 75% of the talent pool comprised of passive candidates who do not apply for job postings, and in an environment where 60% of candidates withdraw due to slow processes. Our goal is to create spaces where organizations can discover their own internal potential by allowing talent to shine in the right place at the right time.